Thursday, March 31, 2011

Sony Goes "Moonwalking With Einstein"


A few years back when writer Joshua Foer set out to cover the U.S. Memory Championship, there's no way he could have predicted how things turned out. Foer participated in the competition for research, trained and actually ended up winning the Us title, facing off against competitors from around the world.

Foer, the brother of writer Jonathan Safran Foer, wrote a book detailing his experiences, which will now be a major motion picture. According to The Hollywood Reporter Sony Pictures has acquired the screen rights to Foer’s bestseller "Moonwalking With Einstein."

The instructional book focuses on how to improve memory as Foer relates his real-life experience as a science journalist covering the U.S. Memory Championship, which he entered as a participant.

After announcing the deal, Columbia president Doug Belgrad said: “This is a very special book which transcends the already fascinating subject of memory. By explaining in personal and entertaining fashion a great deal about how our brains work, Joshua has written a book that sheds light on how memory is connected to humanity."

Foer's story is extremely interesting, especially if you aren’t that familiar with the memory competitions. These "memory athletes" spend hours training and studying and it's so amazing to see how skilled they become when it comes to remembering numbers, patterns and more. While it may not seem like the most obvious choice to be a motion picture, the way the book is written allows for a very open interpretation, as well as an amazing story of someone who adapts to a new world and environment.

The book is currently on the NY Times and Amazon.com best seller lists.

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