Thursday, November 18, 2010

Marvel Moves "The Avengers" To the West Coast


Marvel's upcoming film "The Avengers" is easily the most anticipated film of 2012, and while it's sure to make a boatload of money, the company is looking to cut corners when it comes to production.

At first, Joss Whedon's film was to be shot largely in New York City and Manhattan, but according to Bleeding Cool the production is looking to scale back tat part of the production, and move things mainly to Los Angeles.

The New York filming will focus mostly on exterior establishing shots with the rest filmed on sound stages or CG-enhanced select locations around Southern California. Many other productions have used this tactic to represent New York, including "Castle," "Mad Men" and the final season of "24," which did a fantastic job of representing the city.

Not only is filming cheaper than shooting on location in New York, but the move significantly reduces the cost of transporting and accommodating much of the film's talent as most reside in the Los Angeles area.

While this could be seen as a negative move, I really don’t think a change of location will hurt the film creatively, which really is most important thing. In addition, I don't think there's anything wrong with keeping the production close to home at Marvel studios, as well as the fact that most of the cast and crew live in the area.

Production is still slated to kick off in February.

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